Search engines have made the task of getting data or discovering any product and services over the internet very easy. They are now part of our daily life, people use search engines as their basic source of information. They are now becoming more and more dependent on search engines for answers to their everyday queries.

Online businesses in spite of utilizing all routes to market cannot ignore the potentials of search engines as the majority of searches over the net are performed through search engines and users still prefer search engines for getting answers to their queries. They are the major mode of their search over the internet. These websites are still heavily dependent on search engines for their majority of quality traffic.

Google is undoubtedly the most popular search engine, with over 90% of the search market share worldwide but is not popular in every region of the world. People are only aware of Google and think of it as a dominant Global player in every market. But that’s not true there are several other search engines that serve better than Google in many regions like in Russia, Yandex is the leading player and has a market share of 61.9 percent, compared to Google’s 28.3 percent. Baidu is popular in China and in East Asia, Yahoo shares the majority of search engine searches.

Here we are providing you the list of world’s most popular search engines, and their potential markets:

1. Google

Larry Page and Sergey Brin founded Google in 1998. It is Alphabet’s leading subsidiary. The search engine giant holds the first place in search with 92.74% market share worldwide, handling more than 3.5 billion searches each day.

Google uses a crawler to collects the data from all the websites and performs indexing of the data collected and stores the indexed results in its database. This indexed information is presented to the user when a related query is searched by the user.

The results displayed on the search page are represented and arranged as per the set of rules and algorithms. Google uses a ranking system to order the search results called PageRank with a variety of features to customize the search query thus deliver interactive experience while performing a search on the World Wide Web.

In June 2011, Google introduced some of the interactive features like “Google Voice Search” that search for spoken words rather than typed words and Knowledge Graph semantic search feature in its search page In May 2012 that changes the search experience of its user and that places google ahead of its competitors in the sense of interactive experience while searching and user satisfaction. Today Google tries to solve the majority of user’s queries on its search page only through its Rich Snippet and knowledge graph feature, so they don’t need to click any links thus making Google a more user-friendly search engine.

Some of the Functionality features offered by Google Search are

  • Search syntax for customizing search query
  • Knowledge Graph
  • Query expansion
  • Rich snippets
  • Google Doodles
  • Google Trends
  • “OK Google” conversational search
  • Personal tab
  • Google for Jobs
  • Google feed
  • Special interactive features like
    1. Calculator
    2. Time zone, currency, and unit conversions
    3. Word translations
    4. Flight status
    5. Local film showings
    6. Weather forecasts
    7. Population and unemployment rates
    8. Package tracking
    9. Word definitions
    10. “Do a barrel roll” (search page spins)
    11. “askew” (results show up sideways)

Google is also dominating the mobile/tablet search engine market with 81% of the market share. Searches from mobile and tablets contribute a total of 70% in Google’s overall search.

The large traffic potential that Google has makes it a viable option when in order to capture organic or paid search. Today it provides a variety of search services, including web, video, image, map search, and email services(Gmail).

It also provides web optimization tools and web analytics tracking tools like search console, optimizer and analytics thus making Google a vast entity over the internet.

2. Bing

Bing is Microsoft’s attempt to challenge Google in the online search market. It officially replaced Live Search of Microsoft on June 3, 2009.

Initially, it was launched with just 8.4 percent of the search market share, it quickly started to grow and crossed 10 percent. In July 2009, after a deal between Microsoft and Yahoo!, in which Bing would power Yahoo! Search the market share of Bing rose to 28.1 percent.

In 2016, they added AOL to the sites they provide search results which further increases its market share in the search market. Today it shares 33 percent of U.S. searches.

Like Google, Bing also offers additional features and is similar in functionality with Google in some sense. Bing’s search pages look similar to Google’s, with a similar white background and categories, with blue links and green URLs. The search engine also provides a reward point which can be redeemed for gift cards, nonprofit donations, and more.

Some of the features are

  • Video homepage
  • Daily changing of the background image.
  • Left side navigation pane.
  • Advanced filters or advanced (query) operators
  • Instant answers
  • Local info

Bing being a default search engine on Windows PCs, does not get that success in the search market. Its algorithms are not that sophisticated as Google has thus it less attracts the people and is popular only in some specific region like the UK and US.

3. Yahoo

Yahoo had a search market share of 11.5 percent in the US market and is one of the most popular free email providers. Yahoo search was powered exclusively by Bing.

Yahoo not only works as a search engine but also provides its services as a news aggregator, a shopping center, an email box, a travel directory, a horoscope and games center, and more.

It is also the default search engine for Firefox browsers in the United States (since 2014).

Yahoo! Japan and Yahoo! Taiwan are the most popular avenues for Internet searches in Japan and Taiwan, Yahoo Search provides their search interface in at least 38 international markets and a variety of available languages.

4. Baidu

Baidu was founded in 2000 and is no 1 search engine in China and held a 76.05% market share in China’s search engine market. Its market share is increasing steadily with over 2 billion active users worldwide.

Baidu is the 2nd largest search engine in the world in terms of the number of search queries and active users.

The amount of traffic and reach it has in the Asian market can be imagined as It is currently ranked at position 4, in the Alexa Rankings. if you are interested in the Asian market, Baidu is a good option to consider. 

5. DuckDuckGo

DuckDuckGo is a kind of search engine that puts privacy first. It does not store IP addresses, does not log user information, and uses cookies only when required and show all users the same search results for a given search term.

Its instant answer box generates results from over 400 individual sources, that includes crowdsourced sites like Wikipedia, and other search engines like Bing, Yahoo!, and Yandex.

Currently, it’s market share is at 0.24% and is serving more than 30 million searches per day.

Some of the exclusive services offered by DuckDuckGo are

  • Instant Answers
  • Tor onion service
  • Voice search
  • Bangs


Yandex is a technology company specialized in building intelligent products and services powered by machine learning. Its products and services including search and information services, e-commerce, transportation, navigation, mobile applications, and online advertising.

The exclusive feature of Yandex is that it offers a cloud storage service, so users can search for their files from Yandex’s search bar itself.

Yandex is the largest search engine in Russia with about 65% market share. It is ranked as the 4th most popular website in Russia.

If you’re targeting Russian traffic, you must bet on

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