What is a keyword?
keywords are the words and phrases in your web content. These are the words that explain the ideas and to subjects of the content i.e what your content is about. In terms of SEO, they’re the terms and phrases that searchers enter into search engines, also called “search queries” that make it possible for people to find your site by means of search engines.
To drive traffic to your site through organic means, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.
Importance of Keywords
The keywords you choose for your site determines the traffic to your site. Thus your keywords must have that potential to drive traffic to your site also they must relate to the search query of the targeted audience. Keywords are as much about your audience as they are about your content,
It is very necessary to understand the needs of your audience and how they seek that needs and the type of language they use. By considering these factors you will be able to create content that ranks well organically and drives visitors to your site. You can do this through keyword research with the help of some best keyword research tools for free.
What is Keyword Research
Keyword research is a practice to find and research alternative search terms that people enter into search engines while looking for a similar subject.
There are two types of keywords
Primary keywords – these highlights the main objective of your site. These generally contain the name of your product and services
Secondary keywords – these are the words and phrases that point towards your product or services or have intent related to them.
It is easy to rank on secondary keywords than on primary keywords thus SEO professional research additional keywords, which they use to achieve better rankings in search engines and bring useful traffic to your site.
The objective of Keyword research to search for related keywords that have low competition and a high number of searches that can bring traffic to your site
The process of keyword research involves the use of keyword research tools. Keyword research tools usually make the process easy and offer a range of alternative keyword options, their potential and difficulty level to rank thus makes it easier to select for your purpose.
Here is the list of top keyword research tools that can make your task much easier.