Blogging is the most effective way of reaching out to people through your words. The blog is a powerful platform to market your products and to convert leads. It’s a more organic way to interact with potential customers and to market your products by means of quality content. A blog is a great way to highlight the expertise, service/products, and personality of your brand. Due to these benefits every third person who has his feet in the digital marketing field wants to start or has started blogging, But each blog doesn’t get the success due to the fact that exceptional blogs know that their content is dictated by their audience, not the other way around and thus the majority of the blogging sites at the end results in no vain.
A successful blog is one that kept its uniqueness and completely locks into their target audience. A blog must highlight niche topics that align with the blog’s core focus so that it can hit a clear spot in the eyes of its audience and can clearly reflect them the main objective of the blog i.e the message that you want to convey with your blog must be clearly visible to your audience.
For a blog getting noticed is a major aspect that defines the amount of traffic you receive on your site. When it comes to marketing your content over the net the more eyeballs you can gather the more the chances you have to make a space for yourself in market and when the marketing initiatives lines up well with your the site’s main focus and target audience this can also increase the opportunities for you to make money from your blog.
For those who are managing blogs and wants to increase their traffic, there are some lessons that we can take from some successful blogs.
Crowdsource the content to your advantage and Use the power of niche topics to attract more visitors.
Crowdsourcing is the fastest and one of the best way to collect a range of content over various topics and this also helps in maintaining the uniqueness of every content. You can drive contents from a pool of individual bloggers and content creators that vary from professional writers to politicians, these unpaid contributors can write on niche topics of public interest and attract more visitors to your blog
One such example of this is The Huffington Post.
The blog initially focuses on American politics is now has expanded to include a wide variety of other topics and localized editions. The blog regularly tops lists for global traffic and revenue. They’ve achieved this through pulling in content individual bloggers and content creators rather than directly employing all of its own writers. This helps them in gathering quality content of public interest for free.
Give the people what they want (sex, scandal, fame, fortune, failure) and do it quicker than anyone else.
Being first is always an advantage. The breaking scandal, the sexy photos, and the shocking titles, always attract the nosy human being and try to pique the reader’s curiosity and keep them clicking for more.
Tapping into people’s curiosity and cleverly crafting your post titles is a key to catch the audience to read your blog.
It’s not just the type of ‘news’ shared, but how to do it i.e. the way it is organized and the catchy title that makes the users click on the news to read more.
The TMZ, a wildly popular U.S. celebrity gossip site is famous for its U.S. celebrity gossip, the breaking scandal, the sexy photos, and the shocking titles. The content, combined with its ability to share big stories first, is the reason for returning and constant users to TMZ.
Know your audience.
It is very essential to know for whom you are writing and what is their interest. The sole purpose of your content must highlight from your blog to your audience. Your writing style and selection of topic should be in align with your audience and their interest else there you will face a huge communication gap between your content and your readers.
One such example of perfect audience insight is Business Insider, a blog focused on sharing and analyzing business news with an emphasis on the financial industry. You can easily observe from their content that how precisely they have targeted their audience and only focus on their interest and write for them.
Uses humor, alternative perspectives, and research to connect with the niche market it targets.
Humor always has a great impact on people. A message encoded with humor not only attracts the people to read but also delivers a deep message in an easier way. Humor helps in retaining user interest while reading large contents.
Thorough research and complete understanding of the topic can make you represent the alternate perspective of any topic rather than only focusing general perceptions that users lack interest in.
Your content should be in a fashion that it can highlight the objectives of your blog and focus in the form of content full of humor as i.e.it is able to convey the message to the readers It should be self appealing to the users that read our blog, it’s awesome. While writing for the people in the way that they can relate it with their life by presenting them with the alternate viewpoint for a topic can help you in generating users interest while they read your content
One such blog that has used humor as a key to its success is the Phrasee blog. The blog covers topics such as artificial intelligence, machine learning, and email marketing effectively uses humorous words and writing style that keeps the interest of its users while reading the content.
Making the most out of amplifying your message or content on social media channels early on can reap great rewards.
Social media with its huge potential and reach is a great source to drive traffic to your blog. Marketing your content over social mediums can help you in targeting a larger audience at a single place. Viral content can have the potential to bring immense traffic to your site and can make you popular overnight it can be easily be demonstrated by the recent number of YouTube and Twitter stars that become popular overnight by their viral content.
One such blog that has effectively used the social medium for its success is Mashable a site that shares social media news and updates. It is now a go-to source for social media and tech news.
Roll with the punches and learn to adapt to changes in your structure and messaging if needed.
To evolve with time is a key to sustain in the competitive market. The technology and interest of people are changing thus it is necessary for you to adopt those changes. There is a nice competition in the market and peoples are using modern trends to attract the users thus to cope up with the changing trends it is necessary that you must learn to adapt to changes in your structure and messaging when required.
Gizmodo, a tech-centered site that also excels at sharing a good dose of design, science and science fiction news, uses a number of different bloggers to capture and share a constant stream of posts. While the blog has stuck to its roots, it has also gone through major organizational change and still come out on top.
Help people and show them what to do.
People are always in need and to help them do their work can give you an audience that can stick to you if they find you suitable for them.
Sites like Lifehacker, Pinterest and other ‘how to’ sites and platforms do incredibly well showing other people how to do something in a way that often makes their lives easier or helps them get ahead.
Providing people with the Tips, tricks, and downloads for getting things done is the major KPI of these sites and thus have a huge social impact on the lives of their audience.
Be timely and relatable.
Being relatable is an aspect that is necessary for your blog to retain users. People don’t want the exact facts about things but the most important point is what impact it has over their life. If you are able to relate to the issues of the people i.e. what they actually want to know and timely provide them with the solutions you are far ahead in the competition. The reason for most of the blogs getting failed is that they are not able to relate with their audience.
Addressing the issues of people through your content is a bit difficult task but if you are able to do so you have a good chance to emerge as an influencer and social celebrity over a short period of time. The key point to understand is that your average Joe may not care about all the intricacies of how a new mobile camera works, but they do care how it will affect their photo quality or phone cost. The same goes for marketing – be relatable.
One such blog that gained popularity for being relatable to its audience is TheVerge. The blog looks at technology news including how technology, science, art, and culture intersect and what impact that changes have on the life of people.
Stick to your guns. Consistency, perseverance and telling the truth usually pay out.
Being honest is very important as people around you wants an honest review from you and if they won’t find it true can have a serious impact on your presence. Covering the points that are necessary for the people to know and providing them with the true facts about it can generate trust among your users and build an honest image of you in the market.
The Daily Beast, one of the leading news blog that focuses on politics, pop culture and world news is a source of honest information for many people to rely on. Telling truth has a great impact over the mind of people and they usually agree to pay out for it.
Don’t underestimate the value of thought leadership.
Being a leader is not an easy task but there is always some advantage that a leader has over others. People trust them and rely on them for their needs this is the fact that being a leader is the most beneficial thing in blogging and this fact has great importance when we talk about how much people like to geek-out on tech news. Technology is expanding at a fast pace and people want fast and reliable news to cope up with it.
TechCrunch one such blog Covering technology and startup news is one such leader that the people rely on for their tech updates. The blog is famous for its being critical during product reviews. A positive product post or review on TechCrunch is like striking gold.
Less than thirty years before that enchanting Saturday night when Ravi Shastri’s voice rang through television sets all over India, when even the spunky and exuberant Indian youth showed more interest in an old-school CRT television at a local chai ki dukaan than the dance-floor at a pub, a pump-operator in Ranchi awaited the birth of his third child.
‘Dhoniiiii finishes off in style. A magnificent strike into the crowd. India lift the World Cup after 28 years. The party’s started in the dressing room. And it’s an Indian captain, who’s been absolutely magnificent, in the night of the final.’
Any cricket fan worth his salt just read this in Ravi Shastri’s most dramatic voice, as Mahendra Singh Dhoni enchanted the Wankhede on the night of 2nd April 2011.
Teams – Chennai Super Kings, Asia XI, India, Indians, Jharkhand, Rising Pune Supergiant, India A
Hailing from Jharkhand, Mahendra Singh Dhoni’s rise through the ranks into international cricket is a tale of rebellion, extraordinary merit, perseverance, and, most of all, belief. After being scouted on the whims of his school P.E. teacher as a wicketkeeper, Dhoni created whispers in the cricketing circles of Ranchi – a teenaged boy with no measurable upper-body strength clearing boundaries against some of the best fast bowlers of the district. However, the system failed him as he found it difficult to make the cut against candidates of the more affluent A-tier states. Consequently, in a desperate move, he joined the Railways Ranji team and started to work as a ticket collector at the Kharagpur railway station to make ends meet.
Nevertheless, in a few months, the stars started to align themselves for the precocious wunderkind from Ranchi. Inspired by the KSCA, the BCCI started a country-wide Training Research Development Wing to scout talent from the more financially backward states. Dhoni immediately caught the eyes of the scouts and was sent on an A tour to Kenya, where his talent burst forth for the world to see as he showcased his batting pyrotechnics against world-class bowlers in alien conditions. He immediately shot to national reckoning and was selected for the tour of Bangladesh in November 2004.
By then a broad 22-year-old with long locks, Dhoni’s India career got off to an inauspicious start, as he scored a duck in his first ODI and a string of low scores followed. However, the selectors and the then-captain Sourav Ganguly decided to persist with him and gave him an extended run. Dhoni repaid their faith with an exhibition of his charisma and audacious stroke-play in his fifth ODI against Pakistan, who certainly didn’t see the butchery coming, as he butchered his way to 148 at Vishakhapatnam. Later in 2005, he went one step further bludgeoning his way to a brutal 183* in Jaipur to make a mockery of a 300-run chase against a Sri Lankan attack that looked aghast at his bizarre-but-effective stroke-play and the unparalleled physical power that he imparted on the ball.
There have always been questions about Dhoni’s technique, and how ugly it looks. And the assessment of Dhoni’s technique points out one of the major follies in our game – the temptation to judge by aesthetics rather than functionality. Technique is a product of how you get something done and not a step by step physical procedure as to how to do it. The method to achieve the fundamental virtues of the game rely on your abilities and aptitude to execute them in a particular way. Dhoni looks unorthodox at the crease, but he gets back and across. Instead of punching with his fore-arms, he bludgeons it with his wrists, with a low back-lift, ensuring that he plays it late. Most importantly, he has a still head while perceiving the line of the ball and at the point of contact. He also has an open stance allowing him to pull easily by getting to the back-foot early.
And just like that, all the virtues of batting are achieved by him, albeit with a slightly out-of-the-box method.
As teams all over the world tried to work a way around his fireworks, Dhoni established himself as a reliable batsman in Tests too, with a technique that worked against pace, seam, swing and spin. In his 5th Test, he coincidentally scored another 148 against Pakistan in an uncharacteristically stoic effort to save the match, thereby portraying his versatility as a batsman. After a string of wicketkeeper-batsmen being tried in the side, Dhoni had finally become a mainstay in the side – a powerful pinch-hitter towards the end of the innings capable of more than just cameos, and a more-than-reliable wicketkeeper in the side.
In a state where leather ball cricket was a luxury, Dhoni grew up playing tennis ball cricket tournaments. With heavy Kashmir willow bats, light and hollow tennis balls, and long boundaries, he developed a bottomhand-dominated technique to impart maximum power on the light tennis ball which undergoes energy-damping upon impact. However, Dhoni stood out when he, along with a friend, developed an elevated body-weight shot with an exaggerated follow-through that cleared boundaries with ease. On that count, cricketing folklore will remember MS Dhoni as the man who had the audacity to play the ‘helicopter shot’ against the leather ball.
With a mature head on his shoulders and an astute and shrewd cricketing mind, Dhoni was recommended by senior players like Sachin Tendulkar and Rahul Dravid for captaincy after Rahul Dravid stepped down as skipper.
On his first assignment in the inaugural World T20 in 2007, Dhoni and his young troops romped to the title in a shock victory for the inexperienced Indian side, bringing about the T20 revolution in India. Dhoni’s calm and composed leadership was widely lauded in the cricketing fraternity after India brought the trophy home, earning him the label of ‘Captain Cool’. He was soon handed the ODI leadership as a natural move after his World T20 triumph, and after the retirement of Anil Kumble in late 2008, the Test leadership was thrust upon him too.
‘India may have gained a great captain, but they’ve lost a fearsome hitter’, remarked Harsha Bhogle after Dhoni was handed the reigns of the side. It was true. MS Dhoni, the powerful biffer of leather who could clear the area code with the willow, had now become a gritty accumulator, who seemed to be playing a lot more responsibly. At first, it did look like India had lost an important asset in Dhoni’s explosive batting. However, over the years, Dhoni delivered performances with his new reserved approach and developed the ability to move in and out of his rampage zone. He had inherited the good qualities of his accomplished seniors in the team – carving his game as per the requirement of the team.
Dhoni had a golden run as captain, with an unbeaten run in Test series since his captaincy debut, leading them to their first stint as the top-ranked Test team in the world. His winning streak included the home series against Australia in 2008, a 1-0 triumph in New Zealand in 2009, and a 2-0 victory against Sri Lanka at home, culminating in a comprehensive win at the Brabourne stadium, Mumbai, where he received the coveted Test Championship mace. India continued to dominate in home Tests after this and drew a series in South Africa, coming very close to their maiden series win in South Africa in the decider in Cape Town, where some stoic resistance by the hosts narrowly saved them from the a defeat at the hands of a rampaging Indian side in top form.
Dhoni continued to garner praise for his success across formats; especially for his clinical success in limited-overs cricket, reaching the pinnacle of his captaincy career during India’s path to glory in the 2011 World Cup. Dhoni’s India knocked out Australia, the holders of the World Cup since 1999, in the quarter-final in Ahmedabad. Having gone through a patch of lackluster form throughout the tournament, Dhoni peaked at the right time, exhibiting his usual sangfroid on the way to 91* in the World Cup final against Sri Lanka, and lofted an iconic six over long-on, triggering night-long celebrations all over Mumbai and the rest of India.
Transition Period – A rebuilding phase
After the World Cup, the Indian team saw a difficult transition period. Dhoni’s shrewd captaincy came under severe scrutiny during the 8 successive losses in England and Australia. In the aftermath of the overseas failures, which included England toppling them over as the number 1 Test side in the world, a fatigued Indian side faced a 1-2 drubbing against England at home as India’s Test team hit rockbottom. The team’s abysmal performances in the longer format raised serious questions about Dhoni’s leadership and a whisper of his sacking; a somewhat misplaced and impulsive proposition, given the poor overall performance of the entire team, their inept technique against spin (which is their forte), an overflowing timetable, and a plethora of viable explanations.
However, the transition phase in Indian cricket saw the famed batting line-up failing to meet their lofty standards, and a rather raw bowling fast-bowling line-up with negligible experience struggling, as Zaheer Khan suffering from a long-term injury.
There was only so much Dhoni could do…
However, after taking some tough selection calls, Dhoni led the way in the Border-Gavaskar Trophy with a marathon 224 in Chennai, setting the platform for a clean-sweep of Australia at home, clinically blanking them to regain the trophy. India became the first team in more than 40 years to whitewash Australia in a Test series and Dhoni now had the most Test wins for an Indian captain under his belt.
India’s poor Test form had unfortunately seeped into the ODI fold as well. However, Dhoni developed an uncanny ability to play a symbolic game of poker during run-chases, and backing himself to finish it off in the last over without blinking. He repeated this feat multiple times: whacking a 112-meter six to clear the Adelaide boundary with 12 to win off 4 in the CB series, chasing down 15 in the last over in the Celkon Cup final to name a few, and a ridiculous 23 off the last over in a run-chase off Axar Patel to win a dead-rubber in IPL 2016; with the equation at 12 to win from 2, he dropped jaws by clouting two sixes to pull off a scarcely believable victory.
He had started to build a reputation of being one of the most reliable batsmen limited-overs cricket, taking India to victory constantly from the jaws of defeat. For instance, his century batting at No.7 against Pakistan at Chennai, a stunning 113 walking into the crease when India were 29 for 5, was a knock that symbolized the leader MS Dhoni who led by example, as well as exhibited sharp tactical nous: a much sought-after combination in a captain.
After rebuilding the ODI side and phasing out the seniors, Dhoni had a fine run as captain in 2013, leading India to their second Champions Trophy triumph as they cruised to the title undefeated, providing a welcome distraction from the IPL spot-fixing controversy. This made him the first captain in history to win all three ICC global trophies, etching his name in the history books with an unprecedented record and an enviable trophy cabinet as a limited-overs captain.
He led the side to the final of the 2014 World T20 in Bangladesh, in which India lost to Sri Lanka in the final, and the semi-final of the World T20 in 2016 in India. Dhoni also is the captain of Chennai franchise, one of the most successful teams in the history of Indian Premier League, which won back-to-back titles in the years 2010 and 2011 and also the Champions League T20 in the years 2010 and 2014.
Dhoni’s Test captaincy came under severe criticism, especially after India’s continuous losses overseas. Despite a Lord’s victory on a green-top in 2014, India went on to lose the three subsequent Tests in England in 2014, where Dhoni made some lone contributions, including a dogged 82 in a total of 148 and a few other fifties. He countered the seam movement and swing by playing late and walking down the pitch, showing greater application than the rest of his line-up with more orthodox techniques. Despite not having the often-talked-about hundred in overseas conditions, Dhoni has made several valuable contributions in the lower-order which have immeasurable value in the context of the game.
The beginning of the end
In the away Border-Gavaskar trophy in 2014, moments after helping India draw the Boxing Day Test at Melbourne, Dhoni announced that he was stepping down from Test captaincy and retiring from Test cricket, citing excessive workload as the reason for quitting the longest format. After honing a potent bowling attack and a gritty batting line-up for his heir, and taking several body blows – literal and metaphorical – Dhoni ensured that he copped the criticism to nurture a potent team and left his successor a young, zealous team with the tenacity, fitness, and most importantly, the positive attitude to perform in all conditions.
Dhoni successfully led India to the 2015 World Cup semi-final, where the defending champions conceded cricket’s most desirable trophy to Australia. Here too, Dhoni was the lone-warrior, as he gritted his way through to 65, as his team fell short by 95 runs.
On 4th January, 2017 Dhoni stepped down as the captain of the Indian ODI and T20I team, bringing about the end of an era in Indian cricket. Having led the team with zeal and panache across all formats of the game for more than nine years, Dhoni decided to play with the freedom of a pure batsman in his final lap of international cricket without the enormous burden of captaincy. Dhoni, who had made the world believe that the batsman held the upper-hand if there were 20 required off the last over, had switched to a sheet anchor mode with younger pinch-hitters batting around him, once again, proving to be a benchmark of versatility in the Indian team.
In 2018, with the top order of the Indian team in turbo-mode, MS Dhoni had fewer opportunities to bat and went through an alarming dip in form – the likes of which hadn’t been seen since the early days of his international career. With a revised technique and a far more top-handed batting style, Dhoni reinforced his game to suit his waning reactions and wrist strength and continued to be a part of the Indian middle order, guiding younger bowlers, almost handholding the spinners in limited-overs cricket and creating dismissals out of thin air with his lightning-quick stumpings, and almost reinventing the art of wicketkeeping to spinners by eliminating the followthrough at the point of connection.
While his chicanery behind the stumps, and the tactical nous to assist the newer leaders may have been priceless for the team, the lack of runs and the declining strike-rate were starting to stand out, leading to his exclusion from T20Is in late 2018. Despite a fantastic IPL 2018, Dhoni has struggled to make his bat do the talking in international cricket of late, as the helicopter stands rusting on the spot it was last seen. Will it reawaken before the 2019 World Cup? Will MS Dhoni get the swansong he deserves? That remains to be seen…
IPL through the years
MS Dhoni and Chennai Super Kings is a great yellove story. Ever since the Indian Premier League idea spread vigorously among the cricketing fraternity, people wondered which team would pouch the then Indian captain. The Super Kings, run by an organisation that knew the nuances of running sports, knew they wanted a strong leader to lay a strong base and they made a grand opening by bagging Dhoni for a whopping 6 Crore, the highest bid back then. The IPL would be born on April 18, 2008 and on June 1, Dhoni was there leading CSK in the final, albeit in a losing cause in a final-ball finish.
The result may not have gone his way, but he made a mark with his captaincy and by finishing as the side’s second highest run-getter. CSK were stopped one step before the final in 2009, but a year later, Dhoni made a quirky move against Kieron Pollard in the final against Mumbai Indians by placing a straightish mid-off despite having a long-off to get his hands on the coveted trophy after two failed attempts. With three consistent years, Dhoni ensured the team made a big mark and they were considered the invincibles of the IPL. CSK justified the tag by winning the title in 2011 and came runners up in the following two editions.
Dhoni was the third highest run-getter in 2013, a season where he fought a lone battle against Mumbai in the final. His team team suffered a tough loss in Qualifier 2 against a rampant Kings XI Punjab in 2014, another year where Dhoni scored in excess of 350 runs. 2015 was a black mark in CSK’s history as the team was hit by the spot-fixing saga, but Dhoni led the side to the final among the ruckus, before the franchise was slapped with a two-year ban.
The ban meant all the CSK players were to spread and Dhoni moved to the newly formed Rising Pune Supergiant in 2016. He spent a quite year, but was back doing what he does best, leading his side to the final, but yet again, finished runners-up in a heart-breaking loss to the Mumbai Indians in the final.
2018 was a grand re-entry for Dhoni and CSK. The franchise was given an unimaginably rousing welcome by the fans, who even took a train all the way from Chennai to Pune to support the team as the matches had to be moved out of Chennai. Dhoni was back to where he belonged. He looked fresher, fitter and hungrier. With his brilliant power-hitting through the season, he silenced critics who ever questioning his hitting prowess and made a strong statement that he is still well and truly alive for the 2019 World Cup.
Dhoni in a nutshell
Dhoni’s rise is a rags-to-riches story and has been a one of phenomenal success, punctuated by the occasional blip in performance. Dhoni is the ideal icon for modern India well. Aggression with decorum, modesty along with stardom, and an apparent happy-go-lucky Midas touch, Dhoni is the perfect blend of a role-model and pin-up star.
It looks like Dhoni took his father’s advice as depicted in his biopic MS Dhoni: the Untold Story – ‘Don’t let the success get to your head and keep going.’ A rather simple word of caution, but not necessarily easy to execute. It is all a part of the ‘process’ that Dhoni likes to talk about. The Indian youth has grown to mock the word, but Dhoni has taken victories in his stride along with defeat, and given more importance to evaluation at a micro-level as a tool to pave the way forward, with relative indifference to the results.
While we focused on an A4 sheet, he painted the entire canvas – a virtue that has largely helped shape the legend of Mahendra Singh Dhoni. Once a ticket-collector at the Kharagpur Railway Station, Dhoni went on to become the quintessential captain cool, arguably the world’s best finisher, and one of the all-time greats of limited-overs cricket, bringing about a revolution that put the onus on the batsmen to pull off unlikely chases.
Nevertheless, a player of his stature and dedication deserves better than a headline reading ‘Security beefed up at MS Dhoni’s Ranchi residence as India stare at defeat in the World Cup semi-final at the SCG.’ In contrast to the pop culture reference, perhaps Dhoni was the hero India needed, but didn’t deserve…
World Cup through the years
Mahendra Singh Dhoni – India’s quintessential captain cool, and the batsman who had a lot to do with converting the term pinch-hitter to finisher, first played a World Cup in 2007 in tumultuous times under the leadership of Rahul Dravid where India would crash out in the first three games, without any significant contributions from Dhoni himself. In 2011, however, after a revamp in the coaching staff, and with Dhoni’s own ascendency to captaincy, India had found a new leader and went into the home World Cup in 2011 as favourites. Dhoni had certainly proved his mettle as a captain, and India stumbled through the league stages in 2011, toppling minnows with ease, and but running the stronger teams close – with a high-scoring tie against England, and a last-over loss to South Africa. However, all that changed in the knockouts, as India kicked out Australia in the quarters, ravaged through arch-rivals Pakistan in the semis, and landed up in the final – however, notably, without any significant contributions from MS Dhoni himself. However, it was in the final, that Dhoni played a knock that he will forever be remembered for – 91* off 79 in a run-chase of 275 against Sri Lanka in a World Cup winning effort from the captain.
He went into the 2015 edition as captain once again, as India entered the tournament on the back of heartbreaking losses in Australia. However, India turned their fortunes around, reaching the semi-finals without a single loss. However, in the penultimate stage, they crashed out against Australia with a 95-run defeat. Dhoni goes into the 2019 World Cup after conceding the captaincy to Virat Kohli in late 2016, but continues to form the backbone of the batting line-up, not to mention, forming the cognitive core of the team’s brains. The 2019 World Cup is likely to be Dhoni’s last World Cup, given that he would turn 38 in the last week of the event, and he would certainly love to sprint the last lap of the World Cup relay, just like he did in Bangalore back in 2016.
World Sparrow Day is celebrated on 20
March. The aim of this campaign is to raise awareness for the conservation
of house sparrow and then other common birds, and the threats to their
populations. It is an international initiative to save the population of house
sparrow started by the Nature Forever Society of
India in collaboration with the Eco-Sys Action Foundation (France) and various other
national and international organizations all
over the world.
first World Sparrow Day was celebrated in 2010 and from then the day was celebrated
in different parts of the world. On this day various kinds of activities and
events like art competitions, awareness campaigns, and sparrow processions as
well as interactions with media are
carried out by Nature
Forever Society of India. Huge participation in these events can be seen
by bird lovers all over the world.
March 2011, NFS has instituted the first Sparrow Awards in Ahmadabad, Gujarat to
encourage efforts made towards this cause and to increase the awareness of this
2013, Sustainuance magazine has
joined forces with NFS as one of the key facilitators and supported the Sparrow
Reasons to Celebrate World Sparrow Day
The sparrow is one of
the most omnipresent birds on earth and is also one of the oldest companions of
human beings and has evolved with us over the period of time. The common house
sparrow can easily be seen in many parts of the world and is one of the most
common birds in the world,
In recent years, the population of this bird has
been on the decline at a fast pace. Their
decline is an indicator of the degradation of
the environment around us. There is a need to think about the health risks and
the factors causing the decline of this bird.
As being one of the most
common birds in nature their conservation will also help us in saving the common
biodiversity of birds.
The goal of this
campaign is to collectively inspire others to join the celebrations and also
inspire other peoples for the conservation of house sparrows and their habitat
across the planet.
This day is celebrated to create a platform to
highlight the need for conservation of
sparrows and their biodiversity. It’s not only an event that is celebrated for
a day but is a goal to create awareness in the world. This event brings individuals,
national and international groups together to work for the conservation of
birds and also helps in attracting the attention of government agencies and the
scientific community highlighting its need in the present scenario.
Theme Of World Sparrow Day 2019
“I LOVE SPARROW”
The theme for WORLD SPARROW DAY is I LOVE Sparrows. The
aim of this theme is to create a rational relationship between PEOPLE AND
The theme highlights the love that people have for sparrows
and how citizens from different walks of life are making amazing efforts they
are doing to conserve sparrows.
figures out amazing people that are devoted to
the cause and bring them into the limelight thus by looking at them, others
will also get inspired and join the conservation movement to save sparrows.
It’s a good global cause and we must
join the campaign as the birds are an integral part of our ecosystem. Their extinction
will also affect our habitat thus need to be conserved for the betterment and
to maintain the beauty of the earth environment.
This is actually the most
important aspect and a must followed thing in a relationship. Most of the misunderstanding takes place when we fail to
have proper communication. I suggest that if you ever feel that something is
going wrong or there is some issue that is
affecting you, just simply go and discuss it with your partner. Try to know the
reason behind it first and then decide your further steps. Maybe by this, you can understand your partner’s point
of view in the issue and seriousness for your relationship this can help you in
coming to any conclusion and taking a decision
with mutual understanding. Before taking any decision, try to communicate first as it not only increase understanding between
you and your partner but also reduces the
chances of separation.
We never want to lose the person we love because of some misunderstandings that can be sorted if discussed at
the right point of time. If the situations go wrong in a relationship and
you want to move on from it do it in a respected manner. Many couples due to
lack of communication with each other face
difficulty in ending their relationship
at a healthy stage and thus lost their respects for each other at the end. It’s always been easy to come
in a relationship but is always hard to move on with the same respect for each
other as you have in the earlier stage of your relationship.
Show respect to your partner
and their views, the same way you want from your partner for yours. Feeling
respected makes your partner’s life cherished and sweeter. If you respect your
partner she/he will love you more than you even expect. It’s also about
honoring the decisions made by your partner.
Everyone here wants to love and respect from their partners, and it’s
a two-way process. If you give them both
of these, you will get both. When you
trust your partner, you will never fail to respect them. This will make you and
your partner feel confident and develops extra affection towards each other. We
all are human beings and all we want is LOVE.
This is the major reason for the endings of the relationship. Anger is an unavoidable thing but
an aspect that must be handled with care for a healthy
relationship. If not handled properly it makes you self-absorbed and would not
let you see the good. If you ever feel exhausted
about the actions of your partner, don’t burst immediately. First, try to keep your mind calm and give some
time to yourself. By this, you can have a
cool and calm mind and thus you will be
able to listen and understand the main reason behind it and then you can take
suitable actions accordingly.
It’s the most researched truth that we always take the wrong decisions when we are angry. Do not let
the anger decide your fate. Be the one who takes a decision with your understanding by this you will never feel regret for your actions.
We usually get bored after being in a relationship for a long time as we do not have something new to
look forward to, and it can be a major
cause for many of the couples to have breakups. One of such vital thing to avoid
this is regular tune-ups. This simply means to do something new once a week
like watching new movies together, visit any couple workshop, plan a trip or
simply read a relationship book together. Just generate some excitement in your
relations with any such activity that generates interest and involves
participation at both ends. This will totally make you feel good about your
partner and will help you to be tuned in the relationship. It can allow you to
think more and makes your brain much peaceful.
At last but not the least EFFORTS. This is the major thing to keep
relationships alive. If you want to be in a happy relationship try to effort
more and more to keep your partner happy. Most of us when entering into relationships we try harder to
keep everything perfect so as to make our partner feel special and comfortable.
But as time passes both get to know that
he/she is not gonna go, and thus become
irresponsible in many things and decreases our efforts. This makes a relationship
boring and thus ends in getting disinterested towards each other and then leads
to the end of a relationship. So try to keep your efforts alive and so will your
relationship. If you do efforts you will receive the one from the other side. It is true for any kind of
relationship that you had in your life, be it with your partner or with any
other person that makes a presence and has importance in your life.
Search engines have made the task of getting data or discovering any product and services over the internet very easy. They are now part of our daily life, people use search engines as their basic source of information. They are now becoming more and more dependent on search engines for answers to their everyday queries.
Online businesses in spite of utilizing all routes to market cannot ignore the potentials of search engines as the majority of searches over the net are performed through search engines and users still prefer search engines for getting answers to their queries. They are the major mode of their search over the internet. These websites are still heavily dependent on search engines for their majority of quality traffic.
Google is undoubtedly the most popular search engine, with over 90% of the search market share worldwide but is not popular in every region of the world. People are only aware of Google and think of it as a dominant Global player in every market. But that’s not true there are several other search engines that serve better than Google in many regions like in Russia, Yandex is the leading player and has a market share of 61.9 percent, compared to Google’s 28.3 percent. Baidu is popular in China and in East Asia, Yahoo shares the majority of search engine searches.
Here we are providing you the list of world’s most popular search engines, and their potential markets:
Larry Page and Sergey Brin founded Google in 1998. It is Alphabet’s leading subsidiary. The search engine giant holds the first place in search with 92.74% market share worldwide, handling more than 3.5 billion searches each day.
Google uses a crawler to collects the data from all the websites and performs indexing of the data collected and stores the indexed results in its database. This indexed information is presented to the user when a related query is searched by the user.
The results displayed on the search page are represented and arranged as per the set of rules and algorithms. Google uses a ranking system to order the search results called PageRank with a variety of features to customize the search query thus deliver interactive experience while performing a search on the World Wide Web.
In June 2011, Google introduced some of the interactive features like “Google Voice Search” that search for spoken words rather than typed words and Knowledge Graph semantic search feature in its search page In May 2012 that changes the search experience of its user and that places google ahead of its competitors in the sense of interactive experience while searching and user satisfaction. Today Google tries to solve the majority of user’s queries on its search page only through its Rich Snippet and knowledge graph feature, so they don’t need to click any links thus making Google a more user-friendly search engine.
Some of the Functionality features offered by Google Search are
Search syntax for customizing search query
“OK Google” conversational search
Google for Jobs
Special interactive features like
Time zone, currency, and unit conversions
Local film showings
Population and unemployment rates
“Do a barrel roll” (search page spins)
“askew” (results show up sideways)
Google is also dominating the mobile/tablet search engine market with 81% of the market share. Searches from mobile and tablets contribute a total of 70% in Google’s overall search.
The large traffic potential that Google has makes it a viable option when in order to capture organic or paid search. Today it provides a variety of search services, including web, video, image, map search, and email services(Gmail).
It also provides web optimization tools and web analytics tracking tools like search console, optimizer and analytics thus making Google a vast entity over the internet.
Bing is Microsoft’s attempt to challenge Google in the online search market. It officially replaced Live Search of Microsoft on June 3, 2009.
Initially, it was launched with just 8.4 percent of the search market share, it quickly started to grow and crossed 10 percent. In July 2009, after a deal between Microsoft and Yahoo!, in which Bing would power Yahoo! Search the market share of Bing rose to 28.1 percent.
In 2016, they added AOL to the sites they provide search results which further increases its market share in the search market. Today it shares 33 percent of U.S. searches.
Like Google, Bing also offers additional features and is similar in functionality with Google in some sense. Bing’s search pages look similar to Google’s, with a similar white background and categories, with blue links and green URLs. The search engine also provides a reward point which can be redeemed for gift cards, nonprofit donations, and more.
Some of the features are
Daily changing of the background image.
Left side navigation pane.
Advanced filters or advanced (query) operators
Bing being a default search engine on Windows PCs, does not get that success in the search market. Its algorithms are not that sophisticated as Google has thus it less attracts the people and is popular only in some specific region like the UK and US.
Yahoo had a search market share of 11.5 percent in the US market and is one of the most popular free email providers. Yahoo search was powered exclusively by Bing.
Yahoo not only works as a search engine but also provides its services as a news aggregator, a shopping center, an email box, a travel directory, a horoscope and games center, and more.
It is also the default search engine for Firefox browsers in the United States (since 2014).
Yahoo! Japan and Yahoo! Taiwan are the most popular avenues for Internet searches in Japan and Taiwan, Yahoo Search provides their search interface in at least 38 international markets and a variety of available languages.
Baidu was founded in 2000 and is no 1 search engine in China and held a 76.05% market share in China’s search engine market. Its market share is increasing steadily with over 2 billion active users worldwide.
Baidu is the 2nd largest search engine in the world in terms of the number of search queries and active users.
The amount of traffic and reach it has in the Asian market can be imagined as It is currently ranked at position 4, in the Alexa Rankings. if you are interested in the Asian market, Baidu is a good option to consider.
Its instant answer box generates results from over 400 individual sources, that includes crowdsourced sites like Wikipedia, and other search engines like Bing, Yahoo!, and Yandex.
Currently, it’s market share is at 0.24% and is serving more than 30 million searches per day.
Some of the exclusive services offered by DuckDuckGo are
Yandex is a technology company specialized in building intelligent products and services powered by machine learning. Its products and services including search and information services, e-commerce, transportation, navigation, mobile applications, and online advertising.
The exclusive feature of Yandex is that it offers a cloud storage service, so users can search for their files from Yandex’s search bar itself.
Yandex is the largest search engine in Russia with about 65% market share. It is ranked as the 4th most popular website in Russia.
If you’re targeting Russian traffic, you must bet on Yandex.ru.