Blogging is the most effective way of reaching out to people through your words. The blog is a powerful platform to market your products and to convert leads. It’s a more organic way to interact with potential customers and to market your products by means of quality content. A blog is a great way to highlight the expertise, service/products, and personality of your brand. Due to these benefits every third person who has his feet in the digital marketing field wants to start or has started blogging, But each blog doesn’t get the success due to the fact that exceptional blogs know that their content is dictated by their audience, not the other way around and thus the majority of the blogging sites at the end results in no vain.